New development operation for HYPRED in Brazil
Dinard, 13 September 2017 – Hypred, a world leader in biosecurity solutions and expert in food safety, announces its collaboration with the company G3 Química, a Brazilian biosecurity player, as well as the construction of its own factory in Brazil which will produce high added-value hygiene and disinfection solutions for the Brazilian market on-site.
Brazil is the 3rd largest biosecurity market in the world after the United States and Europe. The demand for hygiene and disinfection products there is very high. Already present in Porto Alegre through commercial and distribution activities, Hypred will now have its own production site and storage building, and will therefore be in a better position to meet the needs of its Brazilian clients, particularly in terms of higher end products and meeting higher standards.
The Hypred factory will produce solutions for agriculture – dairy, pig and poultry farming – but also for the food industry.
Currently under construction in Lajeado, a town located about 100km from Porto Alegre in a fast-growing region at the heart of one of country’s most important agricultural regions, the Hypred factory in Brazil will begin production during the first half of 2018.
This establishment in Brazil, through a collaboration with the company G3 Química, represents an additional step in Hypred’s international development and its expansion into South America.
Over the past four months, Hypred has already integrated the company Antigerm and bought LCB Food Safety, two specialists in biosecurity, in order to create a group with the critical size and ability to establish itself in its markets and assist its clients all over the world.
As part of this partnership, the current managing director of Hypred in Brazil, Marcio Malagrino, will lead all of the two companies’ activities. Joel Borstel, the current owner of G3 Química, will continue to develop and distribute the brand in Brazil.
Sébastien Bossard, CEO of Hypred, states: “We are thrilled to be collaborating with G3 Química, Joel Borstel and his teams. This coming together allows us to have our own industrial site in this country and therefore to accelerate our development in Brazil. This establishment is the ideal base for gaining market share in a country where players in the agricultural and food sectors are seeking new and more technological biosecurity solutions, resulting in better food safety for consumers.”